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Sam was born and raised in Charlotte, NC. Her first job was working at the music retail store Media Play, where she spent a good portion of the money she earned on CDs and concert tickets. Sam became a regular at local music venues by the time she was 17, catching both national and local acts. In 2002 Sam interned for WEND-FM while attending community college. She briefly wrote for a local, independent music magazine called Amps 11 in 2008. In that short time, she interviewed Alex Gaskarth (All Time Low) and Mike Ruocco (Cinder Road). She also received a B.A. in Communications, with a focus in print journalism from Wingate University in Wingate, NC. In May 2010, Sam began an internship with Howard Rosen Promotion while a junior in college. In 2011, she finished in the top 3 of the National Association of Record Industry Professionals Best Intern of the Year awards. Sam now handles all social media for Howard Rosen Promotion from her hometown of Charlotte.